Google Analytics provides statistics and reports on visits to websites. If you use Google Analytics to monitor the spectacle of your business site, you can analyze various aspects of your visits, including duration. The Analytics interface features a range of sections, so it is sometimes necessary to browse through the menus to find the information you are looking for. With Analytics, you can establish the average duration of visits to your site as a entire as well as average time spent on individual pages.
Average Visit Duration
When you very first log into and view the Google Analytics interface and select your site, you will typically be introduced with the Visitors Overview for the entire site, normally over the last month. A line graph plots the traffic your site has received each day during this period. Under the graph, you should see some general statistics regarding visits to the site. Among these statistics is the average visit duration. This is the average time spent on the site as a entire during single visits. A visit is a single user session on your site.
Pages Per Visit
In the Overview report for your site in Google Analytics, you should see an indicator of the average number of pages per visit. This is generally not a entire number, as it is an average taken across all visits to the site. For example, if your site had two visits, with three pages visited in one and four pages visited in the other, the average pages per visit will be three and a half pages. You can use this figure in conjunction with the average visit duration to build up an insight into the time spent on your site pages.
Average Time on Page
Within the Google Analytics interface, a menu running down the left side of the page provides access to various reports. One of these sections represents your site Content. When you originally browse to the Content section, you should see a range of statistics related to the page content of your site. One of these is the average time spent per page within the site. Like the main Overview page, this is an average across all pages in the site.
Rather than viewing average durations for the pages in your site as a entire, you can use Google Analytics to determine the average time spent on specific pages. With the main Content page introduced, you should see a list of the pages visited under the line graph and general statistics. You can then select one of these pages to see statistics relating to it specifically. Once a page is selected, the statistics under the line graph display the average time spent on that page during visits to the site. This permits you to build up an insight into how users are behaving not only on your site in general, but also on each particular page within it.
About the Author
Sue Smith commenced writing in 2000. She has produced tutorials for companies including Apex Computer Training Software and articles on computing topics for various websites. Smith has a Master of Arts in English language and literature, as well as a Master of Science in information technology, both from the University of Glasgow.